Creative Showcase: Sign Spinner, Bank Bashing, More…
A portfolio of 18 unique, unusual and noteworthy creative marketing initiatives from banks and credit unions around the world. Enjoy! TD Bank – Sign Spinner If you must hire human billboards, at least...
View ArticleIf Advertising Doesn’t Work, Then Why Is ‘Ally’ a Household Word?
Ally Bank has achieved 40% brand awareness in less than 18 months. How? Good old-fashioned advertising.
View ArticleNo More ‘Love’ for Ally Bank as They Search for the Right Ad Message
Ally Bank dumps its "Love" ads, switching to its third campaign in as many years. With that track record, it’s difficult to deliver any kind of consistent brand message.
View ArticleBofA’s $5 Monthly Debit Fee: The Backlash, The Fallout and What It All Means
BofA's $5 monthly debit card fee could cost them 20 million customers.
View ArticleBeyond the Wall: 10 Ideas for Dynamic Financial Facebook Welcome Pages
Instead of greeting Facebook visitors with a bunch of random (and sometimes negative) Wall posts, why not create a customized landing page and take control of the experience?
View Article10 Of The Best Banking Brands To Watch
There are some bank brands that consistently pop onto The Financial Brand’s radar. Here are 10 you want to study. Whenever you hear their names, you should pay attention.
View ArticleBank Bashing: The (Questionable) Power Of Negative Attack Ads
Banks have become the proverbial punching bag -- the punchline to many an advertising joke in the financial marketing world these days. But does it work?
View ArticleCan Consumers Who Fear Online Banks Be Convinced to Try Them?
The latest ads from Ally attack consumer skepticism and debunk common misconceptions consumers may have about the bank's branchless model.
View ArticleHow Ally Bank Unified The Online, Mobile and Tablet Experience
Ally Bank has built a market-leading online, mobile and tablet banking experience by listening to customers and through continuous testing.
View ArticleDoes Your Bank Have an Unfair Advantage?
In banking, location and good service are no longer enough. To win the battle for the consumer, institutions need an unfair advantage.
View ArticleAlly Bank Launches New ‘Stages’ Ad Campaign
Ally Bank continues its humorous approach to advertising with two new TV spots, one on 24/7 live customer service and one on its popular Raise Your Rate CD. The post Ally Bank Launches New ‘Stages’ Ad...
View ArticleAlly.com Recognized With ‘Outstanding Website’ Award
Ally Bank wins two "Outstanding Website" awards in a global competition involving more than 2,000 entries from 42 countries. The post Ally.com Recognized With ‘Outstanding Website’ Award appeared first...
View ArticleAlly Adds Suite Of Mobile Banking Features To Reinforce Its Position
In the wake of ING Direct's demise, Ally Bank is shoring up its mobile banking offering with a suite of new features. The expansion reflects the pressures facing branchless financial institutions. The...
View ArticleGreat CX in Banking is Rare, Financial Marketers Struggle to Stand Out
With consumer service expectations rising, financial institutions must scramble to catch up. Last year's 'great' may only be this year's 'good enough.' The post Great CX in Banking is Rare, Financial...
View ArticleWhy Ally Bank’s CMO is Really Their ‘Chief Disruption Officer’
CMO Andrea Brimmer explains how Ally Bank leverages disruption and pushes the envelope with some of the most daring marketing in banking. The post Why Ally Bank’s CMO is Really Their ‘Chief Disruption...
View ArticleGen Z, Millennials and COVID Fueling Rise in Buy Now, Pay Later Finance
It's both a payment and lending challenge — banks must match fintechs' point of sale installment lending service or they'll lose share. The post Gen Z, Millennials and COVID Fueling Rise in Buy Now,...
View ArticleHow Financial Institutions Can Help People Gain Economic Peace of Mind
Increasingly consumers are demanding innovative digital apps that help them organize to achieve savings and budget goals. The post How Financial Institutions Can Help People Gain Economic Peace of Mind...
View ArticleAlly Bank Pokes Rivals’ Negative Online Reviews in Fun Campaign
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and ratings. The post Ally Bank Pokes Rivals’ Negative Online Reviews in...
View ArticleAlly Bank Ads Contrast Old Dumb Money Against Clever Digital Options
Consumers spending too much time on banking due to antiquated methods is the target of the latest ads from the nation's largest direct bank. The post Ally Bank Ads Contrast Old Dumb Money Against...
View ArticleGoogle Search Trends in Digital Banking, Payments & Fintech
A look at the major search trends impacting banking in 25 charts — what consumers and banking execs are looking for most, and when. The post Google Search Trends in Digital Banking, Payments &...
View ArticleConsumers Are Less Happy with Digital-Only Banks (Here’s Why)
Satisfaction with direct banks takes a surprising hit during the pandemic 'stress test.' The two main causes relate to all institutions. The post Consumers Are Less Happy with Digital-Only Banks...
View ArticleHow PNC Adapted Its Virtual Wallet to Solve Overdraft Complaints
Giving consumers more control is seen as a big plus, but pressure from neobanks, Ally and Walmart could make PNC vulnerable on pricing. The post How PNC Adapted Its Virtual Wallet to Solve Overdraft...
View ArticleAlly Campaign Pokes Fun at Couples’ Fears Over the ‘Money Talk’
Surprises await couples who commit to each other before they seriously discuss spending, saving and borrowing. This bank gets people talking. The post Ally Campaign Pokes Fun at Couples’ Fears Over the...
View ArticleThe Beginning of the End for Overdraft Fees — What’s Next?
Overdraft fees are heading for the exits. Banks and credit unions must find new revenue streams that aren't political lightning rods. The post The Beginning of the End for Overdraft Fees — What’s Next?...
View ArticleMaking Banking Easy Isn’t Easy
If making banking easy was an easy thing to do, someone would have done it. Yet surprisingly few banks have even attempted this direction. The post Making Banking Easy Isn’t Easy appeared first on The...
View Article
